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FUSSBALLIEBE Unveiled as Official Match Ball of UEFA EURO 2024
Adidas Debuts New Ball at Berlin Ceremony
Berlin, Germany (March 8, 2023)
Today, adidas officially unveiled FUSSBALLIEBE as the official match ball for UEFA EURO 2024. The ball was presented at a ceremony held at the Olympic Stadium in Berlin.
FUSSBALLIEBE, which translates to "love of football," is designed to symbolize the passion and excitement of the tournament. The ball features a unique design inspired by the host country, Germany, and incorporates advanced technology to enhance performance on the pitch.
The adidas development team worked closely with players and experts to create a ball that meets the highest standards of performance. The ball utilizes a revolutionary new construction method, combining traditional panels with innovative materials to provide exceptional touch, control, and durability.
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